“Pan Parag” needs no introduction since Pan Masala itself is recognized by the name of “Pan Parag” which is a flagship brand of our Group. The product “Pan Parag” was launched in the year 1973 by Late Shri M.M. Kothari, the founder of this Mega brand. It is a combination of Betel Nuts, Cardamom, Lime, Catechu and Natural perfumes.
The revolutionary product got unprecedented acceptance from the consumers and by mid 1980s when Mr. Deepak Kothari launched the product in smaller pouches instead of big tin packings, Pan Parag assumed the position of market leader.